Turn brands into household names. Support businesses to let the world know what they stand for.

The Bachelor of Business Administration program is a four-year undergraduate degree that allows you to select a concentration that suits your interests and career goals. As a graduate of this degree, you will be able to gain advanced standing towards appropriate professional designations.

The marketing management program has always been an interesting field of specialization as the demand for graduates continues to dominate job postings. Students specializing in the marketing management concentration could expect to find work opportunities in certain areas including:
• Brand, marketing, sales, or public relations manager
• Advertising agency client services
• Franchising or entrepreneurial ventures launching new products or services
• Social media specialist or TV/radio/print/outdoor media representative
• Marketing Research and many more.

Also, some career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organizations, public health and museums.

For more information on possible marketing career opportunities, please go to the article ‘What kind of jobs can you get with a Business Management degree?‘.

WHAT CAN YOU LEARN FROM OUR MARKETING PROGRAM COURSES?
Our marketing program courses will help you get the skills that you need in the professional market. You will learn how to create marketing campaigns, formulate strategies, and use marketing functions and techniques that integrate the latest trends in the marketing industry and in sustainable development. Also, how to conduct market research and to think outside the box to reach the creative and unique goals for the professional job environment.

For more information about the work environment, work experience and employment statistics, earnings, and work-related skills, please visit WorkBC (Advertising, Marketing and Public Relations managers).

Students specializing in the marketing concentration could expect to find work opportunities in the areas of: brand manager, marketing manager, sales manager, advertising agency client services, sales, franchising, entrepreneurial ventures launching new products or services, public relations manager, social media specialist, TV/radio/print/outdoor media representative and marketing research. Career options in this exciting field of marketing include jobs in Advertising and Public Relations, Market Research, Product and Brand Management, Retailing, and in the non-profit sector including jobs in the arts, government, religious organisations, public health and museums.